Are you looking for a PCD pharmaceutical franchise and want to partner with the best in the business? Here are some tips that will help you understand the basics of a Propaganda-cum-Distribution (PCD) business model better as you scout for the top pharmaceutical company in India.

PCD is a term used in the pharmaceutical industry for marketing and distribution rights. It is a franchise business wherein a pharmaceutical company permits other individuals or companies to sell their [the company’s] products but the control over the products, brand names and trademarks lies with the pharmaceutical company. It provides a monopoly of marketing and distribution rights to other individuals/companies for a given geographical location and is also called a ‘pharma franchiser’.

PCD is beneficial for both the franchiser and the partner. For the PCD company, such a partnership helps expand its brand name to a wider market. For its franchise partner, it gives the right push to a new business with quality products without having to establish their own pharmaceutical company which needs more capital.

To pick the best pharmaceutical company amongst the top pharmaceutical companies in India, keep these points in mind:

Product portfolio

A pharmaceutical company that has an exhaustive portfolio of research-based and quality-approved drug formulations should be a priority as it will give you an edge over your competitors at the very onset.

Accreditations

Make sure the PCD pharmaceutical company you want to partner with has all the necessary accreditations and approvals from the authorities concerned. The ISO and WHO-GMP certifications are a must.

While International Organization for Standardization (ISO) certification ensures quality and safety in both products and services in international trade, Good Manufacturing Practice (GMP), according to the World Health Organization (WHO), is a system to ensure that products are consistently produced and controlled according to global quality standards.

Background check

The industry experience of a pharmaceutical company and its reputation in the market are also crucial factors to consider. A company with a grassroots’ understanding of the field can help you deal with the teething problems that you may face. Check out the services and facilities, if any, provided by the companies before making a decision.

Stock availability and timely delivery

Partner with a company that promises an uninterrupted supply of quality products on time. Consistency in the quality and delivery of products is vital in the pharmaceutical industry.

Online marketing

A good PCD pharmaceutical company will have its own platform on the web, featuring its portfolio and individuality. Look for a company that has a prominent image online as it helps in expanding the customer range.

Scott-Edil Pharmacia Ltd., one of the best Indian multinational pharmaceutical companies, is a trusted name globally with 25+ years of experience in the field. Compliant with ISO and WHO-GMP standards, the company has a wide range of more than 700 quality products and has a presence in 46+ countries. Driven by innovation, transparent business practices are the company’s hallmark.

For more information, visit Scott-edil.com/store.